“Propose an innovative financing solution to make homeownership more attainable for first-time buyers earning 80–100% of the Area Median Income (AMI) across the U.S.”
BACKGROUND
For many Americans, homeownership represents financial stability and generational wealth — but for households earning near the median income, it remains just out of reach. Rising home prices, stagnant wage growth, and tighter lending standards have created a significant affordability gap. First-time buyers in the 80–100% AMI band often earn too much to qualify for subsidized programs yet too little to compete in today's market. Creative financing solutions could bridge this gap and open the door to ownership for millions of households.
WHAT WE'RE LOOKING FOR
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A clearly defined financing mechanism (e.g., shared equity, down payment assistance, alternative mortgage structures)
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Evidence that the solution targets the 80–100% AMI band specifically
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A realistic path to implementation — who administers it, how is it funded?
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Consideration of scalability across different housing markets
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Acknowledgment of potential risks or drawbacks and how they would be managed
CREATING A COMPELLING PITCH
To create a compelling and competitive pitch, your proposal should meet the following criteria:
Innovative, Feasible, and Scalable
Your solution should push boundaries while remaining grounded in real-world feasibility. It should address housing challenges in a way that can be applied broadly—not just to one site or city. While case studies are encouraged to illustrate impact, your solution must clearly demonstrate its potential for scale.
Clearly Address the Prompt
Show that you've done your homework. A strong pitch reflects a thoughtful analysis of the housing affordability challenges facing communities today.
Financially Grounded
Solutions should not only be visionary but also economically viable. Highlight key financial drivers, cost assumptions, and potential funding sources. The more clearly your solution shows an understanding of market realities, the stronger your pitch will be.
Clear Path to Implementation
Your pitch should answer the question: How would this solution go from pitch to reality? Outline specific, actionable first steps. Examples may include early partnerships, capital sources, or community engagement approaches.
Time-Conscious Presentation Format
You will have 3 minutes to present your idea, followed by 1 minute for Q&A. Be clear, concise, and persuasive.
GETTING STARTED
Choose the Right Prompt
Review the available prompts and select the one that most excites your group and aligns well with your team's background, skills, and interests.
Understand the Landscape
Investigate how this problem has been addressed in the past. Use the examples above as a starting point and explore additional case studies, organizations, policies, or innovations that relate to your chosen prompt.
Brainstorm and Build
Think creatively. Generate new concepts or identify ways to improve on existing solutions. Focus on ideas that are both impactful and practical.
Engage with Industry Experts
Attend sessions with industry professionals to refine your thinking. Come prepared to share your idea and ask for constructive feedback.
Iterate and Strengthen
Based on research and expert input, continue to refine and develop your proposal. A great idea becomes stronger through thoughtful revision and collaboration.
Consult the Ivory Innovations Team
Reach out to the Ivory Innovations Team during the office hours (3:30pm to 8pm MT) to workshop your idea and receive early input on structure, feasibility, and presentation.
(Optional) Use the Pitch Deck Template
You can use our suggested pitch deck format to guide your final presentation.